Consumer Behaviour Lecture 1 by NCC - 1851 Words

Introduction - Consumer Needs, Motives and Values - Unit 1 - 1.1 Understanding Consumer Behaviour Unit 1: Introduction - Consumer Needs, Motives and Values V1.0  © NCC Education Limited Introduction - Consumer Needs, Motives and Values - Unit 1 - 1.2 Understanding Consumer Behavior Lecturer: Louis’ email: Louis L. Villar consumer.behavior@yahoo.com TA Ms. Thu Huong’s email: agomong1012@yahoo.com When you get home, please send an email to consumer.behavior@yahoo.com with cc copy to agomong1012@yahoo.com and send the following: 1. Your Full Name 2. Email address you want to receive mails from this class 3. Your mobile number V1.0  © NCC Education Limited Introduction - Consumer Needs, Motives and†¦show more content†¦Consumer Behavior, why not Customer Behavior? V1.0  © NCC Education Limited Consumer Behavior The behavior that consumers display in (1) searching for, (2) purchasing, (3) using, (4) evaluating, and (5) disposing of products and services that they expect will satisfy their needs. The Female Brain $-â‚ ¬- £ Harvard University’s N E F- C . . Test . Major Influencers to Consumer Behavior Wants, Needs, Motivations, Values Personality, Concept of Self, Life Style What product needs all? Age, Gender, Social Status, Income, Level of Education Social Groups, Culture, Family, Friends Why is UCB important to MM ? Helps Put Together Segments that have the same interests (Segmentation) No UCB means no Strategies to make for MM Helps with how the Product looks like Different Brands for Different Segments Marketing Campaigns, concepts and Messages are shaped based on CB The benefits everyone is looking for The World revolves Around these Benefits Functional F Physical operative Function of anything we have now or something we want to acquire in the futureShow MoreRelatedFactors Affecting Growth of Film Industry in Africa5242 Words   |  21 Pagesthe growth of film industry in Africa. Lamenting this problem, Tichi Sitati of the Kenyan Film Commission noted: We have schools like Daystar and University of Nairobi...They teach media but concentrate heavily on journalism. They don’t have film lectures. We want people to know about art of film. Don’t just teach me journalism and camera works and expect me to translate that into film (Tichi Sitati interview with Justin Edwards 20 August 2008). African institutions that offer film and video trainingRead MoreAn Assessment of the Impact of Corporate Social Responsibility on Nigerian Society: the Examples of Banking and Communication Industries18990 Words   |  76 PagesUniversal Journal of Marketing and Business Research Vol. 1(1) pp. 017-043, May, 2012 Available online http://www.universalresearchjournals.org/ujmbr Copyright  © 2012 Transnational Research Journals Full Length Research Paper An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries Adeyanju, Olanrewaju David Department of Financial Studies Redeemer’s University, km 46, Lagos Ibadan Expressway Mowe, Ogun State